SEO, a tool to drive relevant traffic

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Jun 22, 2021
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SEO stands for search engine optimization which is the practice of increasing the quantity and quality of traffic to your website through organic search engines result

The term 'quality' means when visitors who are genuinely interested in the product that you offer. If your product is apple, it is the visitors who are interested in apple that will be attracted to your website

The term 'quantity' means having the right visitors clicking on your website through the search engine result

Organic results is any traffic that was not paid for. Once a visitor type the question he/ she is looking for in the box provided on the search engine, Google has a crawler that goes out and gathers all the information about content related to the question searched for on the internet . The crawler brings all the 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all the data with your query.